About Us

Here at 1904 Lure Co. we try our best to get working lures into customers hand at an affordable price. Growing up and living in San Diego we know what it is like to want to go out and fish but being limited by the prices of many of the things needed to do that. By working hard we have managed to get a lure priced lower than most other competition. Although this does cut into our products we do believe that the most important this is getting people out and fishing. With our slow pitch vertical jigs and many products to come we have finally seen the chance for that to truly happen.